I think the title "The Machine is Us/ing Us" means that it is humans who feed the machine with tons of information every day no matter if it's consciously (having a Web page or blog) or unconsciously (buying something online...credit card information). Therefore, the Web consist of precious, personal information that is readily (ab)used by the modern economy, society...world.
For someone who is about to enter the workforce it is crucial to have good computer working abilities. Different jobs require different ways of communication, and very often the advantage of computer based communication is favored because it's fast and flexible. Even if communication does not require the Web, most of the data is recorded and saved electronically, which in turn requires specialized skills.
Someone who is already in the workforce will need to develop the skills that are necessary to stay compatible with someone who went through a more updated and more computer based training program, and who could possibly manage to work the same job more effectively.
In the end we have to be aware that the Web was established by human hands. It consists of human ideas, information posted by humans, revised by humans, manipulated by humans, used by humans to create new ideas that lead to new information that ends up on the Web as well. "100 billion times per day humans click on a web page" where they receive, share, link, or trade information. Information always has a source, but can it be original after 100 billion clicks, and a couple of thousands of "copy" and "paste"?
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